Ad Manager offers you exclusive self-serve access to Seamless Ads. Seamless ads are DPG Media's proprietary ad formats. The ad templates are designed by the creative teams behind our brands, ensuring they seamlessly integrate into the look and feel of the websites and apps where they appear, but clearly labeled as advertisement. This makes them less intrusive for website visitors, leading to significantly better results for advertisers.
Currently, the Seamless ad portfolio contains the Seamless Image, Seamless Video, Seamless Carousel and Seamless Listing.
The advantages of Seamless Ads:
The best-performing product in the display portfolio; 5x higher CTR’s compared to standard display / IAB ads
2x higher brand lifts than the market and social media
2x higher attention rates than the market and social media
5-10x faster loading times than standard IAB ads
Adopted to title context
Suitable for any campaign objective
Optimized and designed to deliver the best experience for visitors
Easy to create
Easily reuse existing social media creative assets
Available in 3 different sizes
Seamless Image
About ad format
Seamless Image ads are designed in the look and feel of every site and app but clearly labeled as ads for optimal user experience.
Formats
Image
Image L
Image XL
Device
Seamless Image L and XL are delivered on mobile devices. The Seamless Image is available on all devices (mobile, tablet and desktop).
Benefits
The ads grab twice as much attention, delivers 5 times more website traffic and double the brandlift
How to choose
Choose the Image for the most website traffic within your budget
Choose the Image XL for maximum visibility and impact.
The Image L offers the “best of both worlds”.
Seamless Video
About ad format
Seamless Video ads are designed in the look and feel of every site and app but clearly labeled as ads for optimal user experience. The Video ads are served on placements where users have most attention for video ads.
Formats
Video
Video L
Video XL
Device
Seamless Video ads are only served on mobile devices.
Benefits
The ads grab twice as much attention, are viewed 5-10% better compared to outstream video ads, deliver 5 times more website traffic and double the brandlift.
How to choose
Choose the Video XL to introduce your target audience to your product or brand and make as much impact as possible
The Video L is a great format to encourage your target audience to consider your brand or product
Choose the Video to help your audience consider or develop a preference for your product or brand and/or take action.
Seamless Carousel
About ad format
Seamless Carousel is designed in the look and feel of every site and app but clearly labeled as ads for optimal user experience.
Device
Seamless Carousel ads are only served on mobile devices
Benefits
Use the Carousel for storytelling and to let users engage with your brand. Use 3 to 5 different slides to show your products, services or to tell a story. The Carousel is the best in class for engagement and attention.
Seamless Forms
About ad format
Use Seamless Forms as an add-on for Seamless Image and Video campaigns to collect quality leads with your Seamless campaign. Get your leads sent to your CRM or a mailbox with a direct integration.
Device
Seamless Forms are only served on mobile devices.
Benefits
With Seamless Forms you can effortlessly collect high-quality leads within the ad, without a click-out to the website. Since the form only appears after interaction, you will only receive genuinely interested leads who consciously choose to get in touch. The lead data is easily and directly collected via e-mail, Hubspot or Zapier.
More detailed information https://dpgadmanager.freshdesk.com/support/solutions/articles/201000068940-form-add-on-for-seamless-ads
Seamless Listing
About ad format
Seamless Listing appears within article pages across the DPG Media network and the Publishing Partner Network, positioned between ‘Recommended Articles’ and ‘Read More’. The Seamless Listing is designed in the look and feel of every site but clearly labeled as ads for optimal user experience.
Device
Seamless Listing is served on all devices.
Benefits
Seamless Listing is a cost-effective format optimized for performance, delivering strong CPC efficiency and high-quality site visits. It works best as an additional format alongside other Seamless Ads, helping maintain a steady flow of traffic to your site.
Seamless Ads Do’s & Don’ts
Do’s
Neutral and calm images that don’t explicitly demand attention but earn it tend to work best. Use:
Neutral colors
Subtle images
Beautiful, high-quality visuals or photographs
Nature or "green" imagery
Relevant or localized messaging
Don’ts
Intrusive images don’t work. Avoid using visuals with:
Bright colors
Too much text in the images
A large amount of text
Text that is difficult to read
Low relevance
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