Third Party Tags

Which ad servers are supported?

• Adform
• Adnami
• Adnuntius
• Bannerflow
• Cavai
• Google CM 360
• Pexi
• Weborama

How to implement ad server macros for each vendor:

Adform

<script language="javascript" src="https://track.adform.net/adfscript/?bn=xx;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_50};click=${CLICK_URL}"></script>

Adnami

<ins class='adnm-tag'
    style='display:inline-block;width:300x;height:600px;'
    data-adnm-cc='XX-XXXXX-X'
    data-adnm-session='${CACHEBUSTER}'
    data-adnm-click='${CLICK_URL}'
    data-adnm-type='canvas'
    data-adnm-unload
    data-adnm-gdpr-applies='gdpr=${GDPR}'
    data-adnm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_612}'
    data-adnm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'>
    <script async src='https://macro.adnami.io/macro/gen/adnm.ads.v2.js'></script>
</ins>

Adnuntius

<script src="https://limited.delivery.adnuntius.com/i?auId=xxx&lineItemId=xxx&creativeId=xxx&format=rawJs&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_855}&cb=${CACHEBUSTER}&clickTrackingUrl=${CLICK_URL}"></script>

Bannerflow

<script src="https://c.bannerflow.net/a/xxxxxx?did=xxxxxx&deeplink=on&redirecturl=${CLICK_URL}&domain=${REFERER_URL_ENC}&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_273}"></script>

Cavai

<script
data-creative-id='CAVAI_REATIVE_ID'
data-timestamp='2025-02-20T09:10:05.591Z'
>
(function() {
var s = document.createElement('script');
s.src = 'https://delivery-3.cavai.com/assets/creatives/65154/cltfq6i4s016ok5j48tqpbm13/built/assets/stub.js?bust='+Date.now();
s.async = true;
s.setAttribute('data-click-macro', '${CLICK_URL}');
s.setAttribute('data-domain', '${REFERER_URL_ENC}');
s.setAttribute('data-dsp', 'XAN');
document.head.appendChild(s);
})();
</script>

Google CM 360

<ins class='dcmads' style='display:inline-block;width:300px;height:250px'
    data-dcm-placement='XX.XX/XX.XX' 
    data-dcm-rendering-mode='script'
    data-dcm-https-only 
    data-dcm-api-frameworks='[APIFRAMEWORKS]' 
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=${GDPR}' 
    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}' 
    data-dcm-ltd='false' 
    data-dcm-resettable-device-id=''
    data-dcm-app-id='' 
    data-dcm-click-tracker='${CLICK_URL}'>
    <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins>

Pexi

<script type="text/javascript" id="pexi-tag">
 var pexiAd = {
   'id': xxxxx,
   'width': 970,
   'height': 250,
   'cacheBust': '${CACHEBUSTER}',
   'clickTracker': ['${CLICK_URL}'],
   'click': 'https://www.example.com',
   'mediaURL': 'https://ads.pexi.nl/xxxx/',
   'gdpr': '${GDPR}',
   'gdpr_consent': '${GDPR_CONSENT_516}'
 }; 
 document.write('<scrip'+'t src="https://static.pexi.nl/3.3/hpto.js"></scrip'+'t>');
</script>

<script type="text/javascript" id="pexi-tag">
 var pexiAd = {
   'id': xxxxx,
   'width': 970,
   'height': 250,
   'cacheBust': '${CACHEBUSTER}',
   'clickTracker': [],
   'click': '${CLICK_URL}',
   'mediaURL': 'https://ads.pexi.nl/xxxx/',
   'gdpr': '${GDPR}',
   'gdpr_consent': '${GDPR_CONSENT_516}'
 }; 
 document.write('<scrip'+'t src="https://static.pexi.nl/3.3/hpto.js"></scrip'+'t>');
</script>

Weborama

<script type="text/javascript">
 var adperfobj = {
  storage: 'A1',
  account_id: XXXX,
  tracking_element_id: XXX,
  width: 320,
  height: 500,
  fullhost: 'xxx.solution.weborama.fr',
  random: '${CACHEBUSTER}',
  burst: 'always',
  imptrackers: [],
  clicktrackers: [],
  publisherclick: '${CLICK_URL}'
};
document.write('<scr' + 'ipt language="javascript" src="https://cstatic.weborama.fr/js/advertiserv2/adperf_launch_1.0.0_scrambled.js"></scr' + 'ipt>');
</script>

<script type="text/javascript">
 var adperfobj = {
   storage: 'A1',
   account_id: XXXX,
   tracking_element_id: XXX,
   width: 320,
   height: 500,
   fullhost: 'xxx.solution.weborama.fr',
   random: '${CACHEBUSTER}',
   burst: 'always',
   imptrackers: [],
   clicktrackers: ['${CLICK_URL}'],
   publisherclick: 'https://yourlandingpage.nl'
};
document.write('<scr' + 'ipt language="javascript" src="https://cstatic.weborama.fr/js/advertiserv2/adperf_launch_1.0.0_scrambled.js"></scr' + 'ipt>');
</script>

<script type="text/javascript">
  var weboDisplay = {
     organization_id : 'XXX'
    ,tag_id          : 'XXX'
    ,request_id      : ''
    ,external_id     : ''
    ,random          : '${CACHEBUSTER}'
    ,width           : 1
    ,height          : 1
    ,burst           : 'always'
    ,gdpr            : '${GDPR_CONSENT_284}'
    ,imptrackers     : []
    ,clicktrackers   : []
    ,publisherclick  : '${CLICK_URL}'
  };
  (function weboStart(){
    var weboLaunch  = document.createElement('script');
    weboLaunch.type = 'text/javascript';
    weboLaunch.src  = 'https://media.adrcdn.com/scripts/15/webodisplay_launch_1.5.0_scrambled.js';
    document.currentScript.parentNode.insertBefore(weboLaunch, document.currentScript);
  }());
</script>

<script type="text/javascript">
  var weboDisplay = {
     organization_id : 'XXX'
    ,tag_id          : 'XXX'
    ,request_id      : ''
    ,external_id     : ''
    ,random          : '${CACHEBUSTER}'
    ,width           : 1
    ,height          : 1
    ,burst           : 'always'
    ,gdpr            : '${GDPR_CONSENT_284}'
    ,imptrackers     : []
    ,clicktrackers   : ['${CLICK_URL}']
    ,publisherclick  : 'https://www.yourlandingpage.nl'
  };
  (function weboStart(){
    varweboLaunch  = document.createElement('script');
    weboLaunch.type = 'text/javascript';
    weboLaunch.src  = 'https://media.adrcdn.com/scripts/15/webodisplay_launch_1.5.0_scrambled.js';
    document.currentScript.parentNode.insertBefore(weboLaunch, document.currentScript);
  }());
</script>