Impression Trackers

Which type of trackers can I use?

For display ads 3rd party impression trackers are supported. Click trackers should be set as landing page of your ad. For VAST tags we also support click trackers. Tracking video events is also supported for instream & outstream video ads, but only URLs can be used.

• Image tag
• Javascript tag (javascript tags are not supported for Seamless Ads, use an image URL instead).
• URL

Consent

Most tracking vendor require consent in order to track correctly. 

• gdpr=${GDPR}
• gdpr_consent=${GDPR_CONSENT_XXX}
  Where XXX is the vendor IAB TCF registration ID. You can find the ID here: https://iabeurope.eu/vendor-list-tcf/

Which vendors does Ad Manager support?

Within your ad creation process it is also possible to add impressions or click tags. 

Navigate to your ad, click on “Add tracking pixel” and paste your tag. 

Click trackers are supported differently. You can add your click tracker URL as the landing page of your ad. 

In this article you can find detailed information about using 3rd party tags.

Example 3rd party impression trackers

Adform

<img src="https://track.adform.net/adfserve/?bn=123456;1x1inv=1;srctype=3;ord=${CACHEBUSTER};gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_50}" border="0" width="1" height="1"/>

Google CM 360

<img src="https://ad.doubleclick.net/ddm/trackimp/XX.XX/XX.XX;dc_trk_aid=XX;dc_trk_cid=XX;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};ltd=;dc_tdv=1?" attributionsrc>

Integral Ad Science (IAS)

<SCRIPT TYPE="application/javascript" SRC="https://pixel.adsafeprotected.com/rjss/st/XXXXXX/XXXXXX/skeleton.js"></SCRIPT> 
<IMG SRC=https://pixel.adsafeprotected.com/rfw/st/XXXXXX/XXXXXX/skeleton.gif?gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_278}&gdpr_pd=${GDPR_PD} BORDER=0 WIDTH=1 HEIGHT=1 ALT="">