Guidelines for Creative Content

To make sure your ads are not rejected, please follow the guidelines below.

Restricted industries, products and topics

• Medical research
• Medical products
  • Medicines for losing weight
  • Procedures for losing weight
  • Equipment for medical diagnosis
  • Plastic Surgery
  • Cosmetic procedures
  • Supplements are allowed
• Media companies
  • Competitors of DPG
• Easy money 
  • Courses for stock and crypto market
  • Drop shipment courses
  • Fraudulent messages
  • Scam-like messages
  • Cryptocurrencies are allowed
• Religious content

  • Propaganda for religion

  • All forms of religion

  • Hate speech

• Weapons
• Tobacco / Alcohol /  Drugs
  • E-smokers / vapers

  • Micro-dosing

  • Snus

  • Forbidden goods

  • Strong liquor is allowed

• Pornographic (18+ content)
  

  • Explicit nudity

  • Viagra

  • Morning after pill

  • Erotic dating

  • Lingerie is allowed

Rules for creative content

• Advertiser logo should always be visible
• Allowed languages:
  • Dutch
  • English
  • French - for Belgian advertisers only
• Look-and-feel
  • The ad should be clearly distinguishable from editorial content
  • Don't use logos of DPG owned brands
  • Don't use the same color or fonts as DPG owned brands
• Call-to-action button texts which are not allowed:

  • "Lees meer" (NL), "Read More" (EN)

  • "Meer lezen"

  • "Lezen"

  • Don't use exclamation marks

• Clickbait

  • Don't use sensationalist, misleading, withholding, or deceptive content to get more clicks

• Don't use flashing and disturbing visual effects

• False claims are not allowed, like:

  • "Speciaal voor jou" (NL), "special offer for you" (EN)

  • "Voor jou als honderdste bezoeker" (NL), "For you as millionth visitor..." (EN)

• Don't use emoticons

• Don't show phone numbers or email addresses

• Don't use celebrities without their knowledge / permission

• Don't use foul language

Technical functionalities

• Ads are muted, sound is user-initiated
• For clickable areas the cursor should change into a hand
• Landing page is similar to the advertiser 
  • For example: DPG Media → dpgmediagroup.com
• Click-out should open the landing page in a new window or tab