Full CTV & Streaming

How can I request a brand lift study?
To request a brand lift study for your Full CTV or Streaming campaign (North only for now) in Ad Manager, follow these steps:

1. Send your request to: digital.programmatic-mln@persgroep.net
   Include the following campaign information in your email:
   

• Product: Specify the product being advertised - Full CTV and/or Streaming;

• Start/end date: Provide the campaign timeframe.

• Budget: Share the allocated budget for the campaign.

• Selected targeting: Indicate the audience you intend to reach.

• Campaign type: Specify the goal of the campaign (e.g. awareness, consideration, ...).

2. What happens next?

The Programmatic Team will review your request and, if the campaign qualifies for a brand lift study, they will provide the required tracking pixel(s) along with the suggested main question and corresponding answers for the study.

3. Survey confirmation

Please review the proposed survey and confirm if you have no remarks. The main question and answers are created by our research team following Brandmetrics' best practices. We strongly recommend avoiding major alterations, as they could significantly impact the results.

Once confirmed, you can add the pixel(s) to the creative(s) of the corresponding campaign. (The technical implementation in Ad Manager is covered in the next chapter) 

4. Post campaign

The results of the brand lift study will be sent to you no later than 7 days after the end of the campaign.

Where and how to implement pixels for a Full CTV or Streaming campaign?

If your campaign is a Full CTV or a Streaming campaign, you will receive five different tracking pixels. 
Follow these steps to implement them correctly:

Step 1 - Adjust the duration in the impression pixel

You’ll need to update the spot length of your creative within the Impression Pixel before proceeding.

Tag example:

https://c.bmtrcs.com/v1/95fede703a8d4b44bd74fb804b240e41/ev/100?uid=#e{request.keyValue("_fw_vcid2")}&did=#e{request.keyValue("_fw_vcid2")}&ip=#e{request.clientAddress}&ua=#e{request.userAgent}&ifa_type=#{request.deviceIdType(iab)}&gdpr=false&dnt={dnt}&lmt={lmt}&app_bundle=#{section.attribute("appBundle")}&dur=#{ad.creative.rendition.duration}

If your creative has a 15-second spot length, adjust the Impression Pixel as follows:

• From: &dur=#{ad.creative.rendition.duration}

• To:      &dur=15

Step 2 - Add pixels in Ad Manager

1. Access your Ads section in Ad Manager

• Open your Ad Manager account.
• Either create a new creative or click on an existing creative intended for the campaign.

2. Add the Impression Pixel

• Scroll down to the Third Party Tracking section.

• Click on Add Tracking Pixel and select On Impression.

• Paste the adjusted Impression Pixel into this field.

3. Add additional tracking pixels

Repeat the Add Tracking Pixel process and select the relevant options for:

• 25% viewed (First Quartile Pixel)

• 50% viewed (Midpoint Pixel)

• 75% viewed (Third Quartile Pixel)

• 100% viewed (Completed Pixel)

4. Finish the creative setup
   
   

Once all pixels are added, click the Create Ad button to finalize.