Ad Manager+ is a suite of AI-powered tools embedded in DPG Media’s self-service advertising platform, Ad Manager. It is designed to help all advertisers and agencies within the platform to launch campaigns faster, make smarter decisions, and drive better outcomes — all while retaining full transparency and control.
Ad Manager+ supports every step in the campaign journey and brings advanced AI functionalities to DPG Media’s Trusted Web, where transparency and brand safety come first.
“Ad Manager+ is our take on AI in advertising — but done the DPG Media way: trusted, local, and smart,” says Stefan Havik, Chief Digital Officer at DPG Media. “When you combine AI with our premium environment, you get something unique: performance with peace of mind.”
Ad Manager+ brings together four powerful AI tools in one easy-to-use suite, to plus your campaign:
Smart Optimization uses proprietary AI models to optimize toward campaign goals — across both standard (CPM, vCPM, CPCV, CPC) and upcoming custom metrics like Attention and Unique Reach. In testing, this led to 20–60% stronger results compared to current setups.
Smart Audience expands reach intelligently when delivery falls short, and will be extended in the future with additional tools for audience planning and segmentation.
Smart Studio is a new creative workspace powered by generative AI to create, adapt, and improve ads. It launches with smart text variants and will soon support image generation, crop-and-expand, and additional AI-powered features.
Smart Assistant is an integrated AI assistant that supports campaign setup and management — and lays the foundation for Ad Manager’s evolution in an Agentic AI future.
These tools reduce manual work, speed up decisions, and improve performance — without sacrificing control.
“Ad Manager+ puts AI on your side,” says Stefan Havik. “Help when you want it. Control when you need it.”
Ad Manager+ builds on what already makes Ad Manager stand out: impactful Seamless & CTV Ads, strong first-party data, and 100% brand safe reach — with zero tech fees. Advertisers only pay for the media they choose to run.
Ad Manager+ is DPG Media’s long-term vision for AI in advertising. It’s designed to improve performance, reduce complexity, and enable new workflows. New features will continue to roll out throughout 2025 and 2026, further expanding the platform’s capabilities.
Just like the Ad Manager platform, all Ad Manager+ tools are available free of charge.
Ad Manager+ gives advertisers more — without the extra cost,” says Stefan Havik. “No tech fees, no surprises. A smart PLUS that adds real value: more impact, less effort.”
Ad Manager+ brings together:
Performance through proprietary AI
Transparency through full platform control
Ease of use through guided setup and smart tooling
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