Ad Manager Value Story

Ad Manager is DPG Media’s self-serve buying platform, designed to provide the fastest and most effective way to buy on the Trusted Web. It empowers agencies and in-house advertisers of all sizes to maximize campaign performance with a streamlined, future-proof approach.

Ad Manager delivers four key benefits:

1. Impact

Achieve optimal performance across all stages of the consumer journey with premium ad formats and built-in auto-optimization.

• Exclusive Ad Formats: Gain access to DPG Media’s proprietary Seamless Ads, available only for self-serve access through Ad Manager—not via PMP or Open Auction (OMP).

• Exclusive CTV Inventory (Belgium): Belgian advertisers benefit from self-serve access to long-form CTV inventory, including catch-up TV via set-top boxes in both northern (Flanders) and southern (Wallonia) Belgium.

• Automated Optimization: Built-in auto-optimization ensures the best performance and delivery without manual adjustments.

2. Simplicity

Launch highly targeted campaigns faster and with less effort than traditional PMP or Open Auction setups through a DSP.

• Fast & Hassle-Free Setup: Ad Manager eliminates the need for inclusion lists, extensive supply management, endless settings and complex ad verification setups—we handle it all.

• Immediate Go-Live: Thanks to direct integration with our ad servers, troubleshooting is minimized, and campaigns go live instantly.

3. Direct Access

Gain frictionless access to the Trusted Web with a fully optimized supply chain, maximizing your working media to 100%.

• No Tech Fees & Cost Savings: Unlike standard programmatic buying (RTB), Ad Manager has no intermediary tech fees—every €1 spent is €1 in media. By eliminating tech fees such as DSP and SSP markups, advertisers easily save 15-30% compared to traditional DSP-based buys.

4. Addressability

Leverage privacy-compliant, first-party, and contextual data for scalable, future-proof targeting across all environments.

• Diverse Audience Targeting on DPG Media first party signals: Choose from sociodemographic, interest, in-market, moment-based, persona, and proprietary home location targeting.

• Advanced Contextual Targeting: Powered by DPG Media’s proprietary contextual engine, aligned with the IAB Contextual Taxonomy.

• First-Party Frequency Capping: Manage cross-device frequency across web and in-app environments, even in cookieless environments (e.g. Safari or  iOS).

• Audience Data: No top-ups for targeting - all audience data on Display and Outstream campaigns is completely free. The only exception is in-stream video in Belgium, where campaigns using audience data include a standard data top-up fee.

• Exclusive Retail Data (Belgium): Access Carrefour and Tom&Co retail audiences in Belgium for display and video campaigns across the DPG Media Network, including CTV.

• CRM & Lookalike Targeting: Easily connect Ad Manager to Datalab by DPG Media for:

  • CRM-based targeting

  • Lookalikes on CRM data

  • Custom audience rules based on DPG Media first-party signals

  • Deep insights on CRM audiences

 Why Advertisers Choose Ad Manager

Ad Manager offers a simpler, more efficient alternative to traditional programmatic buying via DSPs like Google DV360, Adform, and The Trade Desk.

• Faster setup without the complexities of DSPs or PMP constructs

• Future-proof targeting with privacy-first data solutions

• Optimized supply chain ensuring maximum working media

• Exclusive ad formats and inventory unavailable through Open Auction or PMP

Beyond DPG Media’s owned and operated inventory, Ad Manager also provides access to trusted partner supply, including:

• Publishing Partner Network (NL & BE)

• (Catch-up) TV (Belgium) via Proximus, Telenet, and RTL Belgium

With Ad Manager, advertisers can reach the right audience faster, more effectively, and at lower costs, while benefiting from premium ad formats, first-party data, and real-time optimization.