Sharing Audience with Ad Manager
Datalab audiences can be made available for use in Ad Manager campaigns by enabling sharing of an audience group and entering the generated share key in the Advertiser settings in Ad Manager.
Where to find in Datalab
In Datalab you should first go to Group.
Then you see the following screen where you can click on the ‘'third’' icon under the header ‘'actions’' where you can set-up and manage the segment integration with Ad manager:
Enable Sharing
When managing your existing or newly created groups you’ll find under “Additional settings” an option to “Share this audience group”. This can only be done by the Advertiser Admin on both platforms.
Clicking “Share this audience group” will generate a key that should be used in Ad Manager. To view or copy the key, click “View” / “Copy”.
Connect Datalab Audiences in Ad Manager
In Ad Manager an option will be available to use the key to connect Datalab with Ad Manager. You can find this option under “Advertiser settings”.
Adding the key is a one time process, but this can only be done by the Advertiser Admin. After that, any audience added to the group will appear automatically in Ad Manager.
Add Audiences to Datalab Audience Groups
After registering the key in your Ad Manager account your Datalab audiences will immediately become available in Ad Manager (all types of audiences can be pushed: CRM, Lookalike and DPG audiences). Please remember to activate your audiences within Datalab by clicking on ‘Activate now’ and selecting ‘Add to Ad Manager’.
Datalab Audiences in Ad Manager
Activated audiences will show up in Ad Manager for use in targeting. You can find them under “Audiences” in the top menu to see how they are used in your campaigns. But in most cases you will use your Datalab audiences when creating an Ad Group.
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