Smart Assistant

Modified on Wed, 20 Aug at 9:35 PM

What it is:

Smart Assistant is your in-platform AI assistant, designed to help you get the most out of Ad Manager. It provides real-time support across all areas of campaign setup, optimization, and reporting. Whether you have a quick question, want help troubleshooting, or need step-by-step guidance, Smart Assistant is always ready to assist.

Smart Assistant is trained on the latest platform knowledge and feature updates, including Ad Manager Plus tools like Smart Optimization, Smart Audience, and Smart Studio. Over time, its capabilities will expand to cover even more areas of the platform and to assist in more proactive and contextual ways.

How it works

Smart Assistant is available via the chat icon inside Ad Manager, on every page. You can interact with it in natural language, just like you would with a colleague. It understands and responds in the language you’re most comfortable with, whether that’s English, Dutch, French, or something else. Ask anything related to campaign setup, strategy selection, ad trafficking, targeting, troubleshooting, delivery issues, or reporting — and you will receive a clear, helpful response within seconds.

In many cases, Smart Assistant can also offer direct links to relevant parts of the platform or suggest next steps. When a task cannot be completed by the assistant itself, it will guide you toward the right solution or suggest contacting the Platform Success team.

Smart Assistant is updated regularly to reflect platform changes and new feature launches.

Behavior notes

Smart Assistant currently only provides guidance. It does not make any changes to your campaign setup unless you do so yourself.
It will always explain its reasoning and refer to trusted platform documentation where relevant.
Smart Assistant prioritizes verified platform knowledge and avoids speculative or unconfirmed responses.
Complex requests may require escalation. In those cases, Smart Assistant will suggest reaching out to your Platform Success contact.
Smart Assistant is powered by AI and can make mistakes. Always verify answers if you are unsure, or contact our Platform Success team directly via the Support Portal.
Your input stays private. All questions and data you enter in Smart Assistant are only used within your own account. However, the DPG Media team may use anonymized questions and answers to improve Smart Assistant’s performance over time.

FAQs

“What kind of questions can I ask Smart Assistant?”
You can ask anything related to campaign setup, strategy, optimization, targeting, delivery, reporting, and best practices. For example: “Why is my ad group underdelivering?” or “Which Smart Optimization strategy should I use for an engagement campaign?”

“Can Smart Assistant make changes to my campaigns?”
No. Smart Assistant currently only provides guidance and suggestions. You are always in control and need to make any changes manually.

“Does Smart Assistant learn from my past campaigns?”
No. Smart Assistant currently does not use individual advertiser data or campaign history. It is trained on verified platform knowledge and best practices that apply to all users.

“Is Smart Assistant available in multiple languages?”
Yes, you can ask your question in any language you prefer. Smart Assistant will try to respond in the same language.

“How often is Smart Assistant updated?”
The assistant is updated regularly as new features are released and knowledge improves. You can always rely on it to reflect the latest platform updates.

“Is Smart Assistant available 24/7?”
Yes. You can access Smart Assistant at any time via the in-platform chat.

“What happens if Smart Assistant cannot answer my question?”
It will let you know and point you toward the right contact or suggest reaching out to the Platform Success team for further help.

“Can Smart Assistant help with ad copy or creative advice?”
No. For that, you can use Smart Studio which is built specifically for ad creative suggestions. Smart Assistant focuses on platform usage, setup, and optimization guidance.