Budget pacing

In Ad Manager, budgets are managed at both Campaign and Ad Group level.

First, you set the overall campaign budget at the Campaign level. This represents the total amount you wish to allocate for your entire campaign.

Next, you distribute specific budgets for each Ad Group. This allows you to tailor budget allocation based on factors such as ad types (e.g., seamless, small IAB, large IAB, outstream), flight dates, audience targeting, or optimization strategies.

Within each Ad Group, a budget bar is displayed, providing real-time visibility into the total allocated and remaining budget. This feature simplifies budget management and helps you effectively distribute your campaign budget across Ad Groups.