First and foremost, it's important to make a distinction between video products that strictly fall under the video category and those that are considered part of the display offering. In short, when video ads are served in display positions, they are considered part of the display offering.
Below you can find an overview of all our main digital video products, categorized under either Display or Video:
Below you can find the description, tech specs, placements, and benefits for each product.
VIDEO
1. Full CTV (Connected TV)
Description:
With Full CTV, we offer a future-oriented solution that reaches both TV subscribers and streamers within one uniform workflow. By bundling all our digital first screen inventory, we are able to combine the power of traditional TV (reach & proven impact) with the efficiency we know from digital (targetability & buying flexibility). This product guarantees ad delivery on the big screen, whether it's through the VTM GO app on a smart TV or a connected set-top box.
Tech Specs:
Standard supported ad durations: 6”, 15”, 20”, and 30”
Non-skippable ads
Material Delivery:
MP4-bestand
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
VAST tag
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
(!) Please note that VPAID and SIMID formats are not supported.
Resolution:
1920x1080 (Full HD)
Where will your advertisement appear?
North
South
Benefits of this product:
✅ High impact thanks to the big screen.
✅ Reach both TV subscribers and streamers within the same campaign.
✅ With over 300 available audience combinations, narrow targeting is possible.
2. Streaming Video
Description:
When you choose our Streaming product, your brand is showcased alongside top-tier video content on DPG Media's streaming platforms (e.g. VTM GO, Streamz,...). It's the ideal way to connect with (younger) cord-cutting audiences in a premium and trusted digital environment. Delivery takes place on TV, desktop as well as mobile devices.
Tech Specs:
Standard supported ad durations: 6”, 15”, 20”, and 30”
Non-skippable ads
Material Delivery:
MP4-bestand
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
VAST tag
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
(!) Please note that VPAID and SIMID formats are not supported.
Resolution:
1920x1080 (Full HD)
Where will your advertisement appear?
North
South
Benefits of this product:
✅ Premium content and context elevate your brand.
✅ Connect with an often younger, cord-cutting audience.
✅ Extensive targeting opportunities.
3. Short Form Video
Description:
With Short form you can connect with targeted audiences throughout the day using unskippable, clickable video ads on DPG Media's premium news and radio platforms, driving immediate viewer action. Please note that this product is only available in the North.
Tech Specs:
Spot length: up to 20” max.
Aspect ratio: 16:9
Material Delivery:
VAST tag
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
(!) Please note that VPAID and SIMID formats are not supported.
Resolution: 1280x720 of 1920x1080
Where will your ad appear?
Benefits:
✅ Always only one preroll, keeping your brand in the spotlight.
✅ Reach your audience throughout the day, while they are on the go.
✅ Contextual targeting capabilities.
4. Run of Network (RON)
Description
With our Run of Network (RON) product, you can tap into the full potential of DPG Media's and Rossel’s video networks with a single campaign. We combine both streaming and short-form video content to maximize reach and exposure. This product is available in both the North and South, with variations in available ad spot lengths.
Tech Specs
Supported ad durations
North: 6”,15” and 20”
South: 6”, 15”, 20” and 30”
Aspect ratio: 16:9
Material Delivery
VAST tag
Max. 15 Mbps bitrate
Min. 4 Mbps bitrate
(!) Please note that VPAID and SIMID formats are not supported.
Resolutions: 1280x720 or 1920x1080
Where will your ad appear?
North
South
Benefits:
✅ Quickly build reach.
✅ Presence across a wide range of titles and platforms.
✅ Competitive pricing thanks to combination of long- and short-form inventory.
DISPLAY
1. Seamless video
Description:
Seamless advertising is an innovative form of display advertising developed by DPG Media. Unlike traditional banners, these ads are designed to blend visually and contextually with the content of the websites they appear on. As a result, users perceive them not as intrusive, but as a natural part of the page.
Tech Specs
Possible spot lengths: max. 30 seconds
Autoplay
Material delivery
Formats:mp4, m4v, mov, mpeg, mpg
Resolution:
Video S: 720 x 405 px
Video L: 720 x 720 px
Framerate: 25-29 fps
Max. file size: 200 MB
Where will your ad appear?
Benefits:
✅ Reach people in a high-quality and trusted environment
✅ High targetable
✅ Stand out in static environments
Things to keep in mind:
⚠️ Videos are muted, without any sound
⚠️ Mobile only
2. Outstream
Description
Outstream video is a video advertising format that plays outside of traditional video content. Unlike instream ads, which appear before or during video playback, outstream videos are placed within standard content environments such as news articles or social feeds on our websites.
Tech Specs
Possible spot lengths: max. 30 seconds
Aspect ratio: 16:9 (4:3 not supported)
Material delivery
Formats: mov, flv, mpeg4, avi, etc. mp4, m4v, mov, mpeg, mpg
Resolution: min. 640x360 , max. 1920 x 1080
Max. file size: 200 MB
Maximum creative size hosted by agency: 5 MB
Where will your ad appear?
Benefits:
✅ Premium reach
✅ High targetable
✅ Cross device
Things to keep in mind:
⚠️Only sound, after mouse over
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