It is possible to target users based on their home location at country, province, municipality or city level. If city targeting is used, it is even possible to select a specific radius per city within the same ad group.
Please note that users are targeted based on their home location and that this does not reflect their current physical location. For more granular targeting, such as postal codes or workplace location, use Datalab with Ad Manager
If you would like to target the provinces of Utrecht or Groningen, make sure to search for ‘provincie’ so you are able to select the right province instead of the city.
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